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Pulse
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New Retention cohorts now update live

Know why users stay.

Pulse is product analytics for teams that ship every week. Capture every event, see where signups stall and who comes back, all in one fast workspace.

Start free Take the tour
  • 1M free events a month
  • No card needed

Loved by 1,900+ product teams Example customers. Every name is fictional.

  • Northbeam
  • loomwork
  • Kestrel
  • fathom co.
  • Tidewater
  • halcyon
  • Brightwire
  • Marlow

The product

Every product question, answered in one place.

Pulse records what people do, shows where they stall and tells you who comes back. No SQL, no waiting on a data team, no dashboards nobody trusts.

01Event tracking

Capture every click, without a tracking plan.

Autocapture records page views, clicks and form submits the moment the snippet loads. Name the moments that matter later, and Pulse backfills them across your whole history.

  • Autocapture for clicks, views and forms from day one
  • Typed events so nobody misspells an event name again
  • One person, every device with identity merge after sign-in
See how events are sent

02Funnels

See the exact step where signups stall.

Pick any steps in any order and Pulse draws the funnel in under a second. Click a drop-off to see who left, what they did instead, and how they differ from the people who stayed.

  • Drop-off explained with the traits that set leavers apart
  • Time to convert for every step, not just the whole funnel
  • Compare releases side by side, before and after you ship
Funnels are free on every plan

03Retention cohorts

Watch every cohort come back, week after week.

Group people by the week they signed up, the plan they chose or the feature they tried first. Cohorts now update live, so Monday’s release shows up in Tuesday’s numbers.

  • Live cohorts refreshed as events arrive
  • Power-user signals that point at the habit worth building
  • Alerts when a new cohort retains worse than the last
Try cohorts on your data

How it works

Live in an afternoon. Useful by Friday.

Three steps from an empty project to the first answer your team can act on.

  1. 1

    Drop in the snippet

    Add the SDK to your app. Autocapture starts on the next page load, so real traffic shows up in minutes.

    app.ts 
    import { pulse } from "./lib/pulse";

pulse.init({
  key: "pk_demo_7f3a2c",
  autocapture: true,
});
  2. 2

    Name what matters

    Track the moments your business runs on, with properties you can slice by later. Types keep every name consistent.

    billing.ts 
    pulse.track("Plan Upgraded", {
  plan: "team",
  seats: 12,
  billing: "yearly",
});
  3. 3

    Ask, then share

    Type a question in the query bar and get a chart back. Share the link and the whole team sees the same answer.

    query bar 0.18 s 
    funnel  visit → invite → upgrade
window  last 30 days

12,480 → 3,912 → 2,046
16.4% converted ▲ 2.1 pts
events processed every day
4.1B
median query time
180 ms
uptime over the last year
99.99%
product teams on Pulse
1,900+

Pricing

Start free. Pay per seat when it pays off.

Every plan includes unlimited dashboards and unlimited viewers. You only pay for the people who build reports.

Billing period

Prices in USD, excluding tax.

Free

For side projects and teams finding their first users.

$0 forever

Up to 3 seats, no card needed

Start free

Includes

  • 1M events a month
  • Event tracking and funnels
  • 30 days of history
  • Community support

Team

Most popular

For product teams shipping every week.

$29 per seat / month

Billed monthly, cancel anytime

Start a 14-day trial

Everything in Free, plus

  • 20M events a month
  • Live retention cohorts
  • 2 years of history
  • Alerts by email and webhook
  • Priority support

Scale

For companies with many products and stricter needs.

$79 per seat / month

Billed monthly, cancel anytime

Talk to sales

Everything in Team, plus

  • Unlimited events (fair use)
  • Single sign-on and audit log
  • Two-way warehouse sync
  • Custom data retention
  • A named success manager

Startup, school or nonprofit? Write to hello@pulse.example for half off your first year.

Customers

Teams that stopped guessing.

Sample quotes from fictional customers

+23% activation in a quarter

“We used to argue about what users did. Now we open Pulse and look. The onboarding funnel told us in a day what three months of meetings didn’t.”

Maya OkaforHead of Product, Northbeam

41% → 52% week-4 retention

“Cohorts showed one setting every power user changed in week one. We made it the default and watched week-four retention climb eleven points.”

Priya RamanSenior PM, Kestrel

10 minutes to the first event

“Two lines of code and events were flowing before standup ended. The typed SDK means nobody ships a misspelled event name again.”

Tom LindqvistCTO, Fathom Co

−38% checkout drop-off

“Our designers build their own funnels now. No tickets, no SQL, no waiting. Just the answer, and then the next experiment.”

Aiko TanakaDesign Lead, Tidewater

2× faster Monday reviews

“Retention is the first thing our team checks on Monday. The numbers load before the coffee does, and everyone reads the same ones.”

Daniel ReyesGrowth Lead, Loomwork

One tool instead of four

“We retired a dashboard tool, a spreadsheet habit and two homegrown scripts. The whole company finally argues about decisions, not data.”

Sam WhitfordCo-founder, Halcyon

FAQ

Questions, answered.

The short versions. For anything longer, a person who has run analytics for a living will write back within a day.

Still deciding?

Book a 20-minute walkthrough on your own data.

hello@pulse.example

Most teams send their first event in under ten minutes: add the snippet, call pulse.track(), and open the live stream. Autocapture starts collecting clicks and page views right away, so your first funnel can be built the same afternoon.

No. Start with autocapture and name events as questions come up. When you are ready, Pulse suggests a plan from the events you already send, and the typed SDK keeps names consistent from then on.

A seat is anyone who creates or edits reports. Viewers who read dashboards and get alerts are free and unlimited on every plan, so the whole company can see the numbers without adding to the bill.

Yes. Import past events from a CSV file or a warehouse table and Pulse backfills your funnels and cohorts. On Scale, Pulse also syncs both ways with your warehouse every hour.

Data is encrypted in transit and at rest, you choose where it is stored, and one API call deletes everything about a person. IP addresses are dropped by default, and your data is never sold or shared.

Nothing breaks. We keep collecting, send a note at 80% and 100%, and you can upgrade or trim noisy events. There are never surprise overage charges on the Free plan.

Get started

Stop guessing. Start knowing.

Free up to 1M events a month. No card, no sales call, no tracking plan. Your first funnel is ten minutes away.

We’ll email you a sign-in link. This is a sample site, so nothing is sent.

  • Free plan, forever
  • Set up in 10 minutes
  • Cancel anytime
Sample site · See our work