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Website design for physical therapists

Physical therapy website design that answers before they call

Someone looking for a physical therapist usually wants three answers: can I come without a referral, do you take my insurance, and do you treat my kind of injury. We build your clinic's site around those answers, with each program and each location on its own page. That many pages calls for the Pro launch, $999, which you pay after approving a free first draft.

  • Free first draft
  • Fixed price from $499
  • Pay only at launch

We usually recommend the Pro launch: up to 15 pages, $999 once.

What a physical therapy clinic website needs

Direct access in your state's terms, insurance and referrals, a page per rehab program, and each location with its own booking link.

  • Direct access, stated carefully

    Whether people can book an evaluation without a doctor's referral depends on your state's practice act and on their insurer, and some states limit the visits or days before a referral is needed. We write what applies at your clinic in the words you give us, and change it when the rules do.

  • Insurance and referrals, plainly

    The plans you're in network with, how you handle Medicare, auto-accident and workers' comp cases, your self-pay rates, and how a doctor's office sends you a referral, so the front desk spends its calls booking rather than explaining.

  • A page per program

    Sports injury rehab, recovery after a knee or shoulder operation, back and neck pain, balance and vestibular therapy, pelvic health: each with its own page, describing what you do and who it's for, never a promised recovery time.

  • Every location, with its own details

    Each clinic with its hours, parking, step-free access, the therapists who work there and its own booking link, so a patient picks the nearest one without phoning to ask.

  • Therapists with the right letters

    Each therapist's photo, credentials such as DPT, OCS or SCS, and what they focus on, with "Dr." used only alongside DPT and "physical therapist" where your state's rules ask for it.

  • A first evaluation people can picture

    What the first evaluation involves, how long it runs, what to wear and what to bring (an insurance card, a referral if they have one), so nobody walks in unsure what's about to happen.

Sample sites we've designed

Sample sites for made-up businesses, designed to show what we do: open one on your phone and try it. On your site, booking and payment buttons open the tools you already use.

See all four of our wellness clinic sites

The pages a physical therapy clinic site usually has

  • Home
  • Your first visit
  • Programs (a page each: sports injuries, after surgery, back and neck, balance)
  • Direct access and insurance
  • Locations (a page each)
  • Our therapists
  • For referring providers
  • Request an appointment

Which plan fits

Clinics that treat sports injuries, recovery after surgery, back and neck pain and balance problems, often across more than one location, need a page for each program and each clinic. That's the Pro launch: up to 15 pages for $999, paid once when you launch.

What we link

Scheduling, new-patient paperwork and billing stay in the practice software you already run, and each location's Book button opens its own calendar. Referring offices get a page with your fax number or referral link, not a form on the website.

  • WebPT
  • Jane
  • Your telehealth link
  • Google Business Profile

What to get right

  • Promising recovery

    "Back on the field in six weeks" or "pain-free for good" is a health claim, and under the FTC's standard for health claims it has to rest on competent and reliable scientific evidence. We describe what each program involves and leave outcomes to the evaluation.

  • "No referral needed" as a blanket line

    It can mislead a patient whose insurer requires a referral, or one who reaches your state's time or visit limit. The site says what's true at your clinic, with its conditions, in wording you approve.

  • Titles that blur together

    "Physical therapist" and "physical therapy" are protected under state practice acts for licensed PTs, and "Dr." without DPT beside it can read as a medical degree. Trainers, massage staff and aides are described by what they actually do.

  • Injury details in the request form

    A request form that asks about the injury, the surgery or the medication collects health details a website shouldn't keep. Yours asks only for a name, a phone number, the preferred location and a time; the clinical questions wait for your own system.

How it works

Three steps, and most of the work is ours.

  1. 5 minutes

    Tell us about your business

    The short form, or a chat with the team. Send photos, your logo, your menu: whatever you have.

  2. 5 to 7 business days

    Get your free first draft

    Screenshots for computer and phone and a private preview link (2 to 3 business days with priority, overnight with rush). Ask for changes in plain words until it's right.

  3. When you're ready

    Approve, pay and launch

    Pay the fixed launch fee only when you're happy. With the care plan, we put the site live on your domain and look after it; without it, we hand you the files to host yourself.

Physical therapists: fixed prices

One fee, paid once when you launch, from $499. Choose by how many pages your site needs, or ask for a custom quote.

Website launch

A shop, café, trade or practice that needs the essentials done really well.

$499

one time, paid when you launch

Start your site
  • Up to 5 pages
  • 5 rounds of changes
  • Every page's words written for you
  • Designed around your photos and logo
  • Built to work beautifully on phones
  • Search-ready titles and descriptions
  • Hosted by us on the care plan, or yours to host

Signature launch

A larger firm, a group or a launch that has to be exactly right.

$2,000

one time, paid when you launch

Start your site

Everything in Pro, plus:

  • Up to 30 pages
  • Unlimited rounds of changes
  • A senior design lead as your one contact
  • Logo design (worth $149)

Custom

Bigger sites, several locations or brands, or special features.

Let's talk

a fixed quote from our team

Get a custom quote

Everything in Signature, plus:

  • More than 30 pages
  • Several locations or brands in one project
  • Special features, scoped with you
  • A fixed price agreed before you commit
  • Free first draft

    See your site before you pay anything. No card needed to start.

  • Fixed prices

    No hourly rates and no surprise invoices: anything extra is on our price list and agreed first.

  • Yours to keep

    Once it's paid for, the site and its files are yours, and a domain we register is in your name. Let us host it, or take it anywhere.

Questions about physical therapy clinic websites

How much does a physical therapy website cost?

Clinics with several programs or locations usually choose the Pro launch, $999 once for up to 15 pages, paid after you approve a free first draft. A single clinic with a few services can start at $499. Hosting, your domain, support and 4 small edits a month come with the optional care plan, $49 a month; without it, we don't host the site and you get its files. See the plans side by side.

Can patients book without a referral?

That depends on your state and on their insurance, so the site says what applies at your clinic, in your words. Where direct access applies, the Book button opens your WebPT or Jane calendar; where a referral is needed, the page explains how to have one sent.

We run three clinics. Will each one get a page?

Yes. Each clinic gets its hours, address, parking, therapists and its own booking link, which also helps people searching near that clinic find it. A handful of locations fit the Pro launch; a group with more asks for a custom quote.

Can doctors' offices send referrals through the site?

Referring providers get their own page with your fax number, referral email or e-referral link and what to include. Referrals then reach you the way they do today; the website itself never collects them.

We're clinicians, not writers. Who writes the program pages?

We do. We write the words for every page, on every launch. After a short call, we describe each program in plain words for someone recovering from an injury, and your therapists check every line for accuracy before launch.

Will the site work for patients with limited mobility or eyesight?

We design for it: large buttons, readable type, real headings, image descriptions and strong contrast, and each location page says whether there are steps, where to park and how close the entrance is. See our clinic sample sites.

Updated

Your physical therapy clinic website: the first draft is free

Tell us about your business and we'll do the rest. Questions first? Email hello@ciderwebsites.com.

Start your site

You pay only when you launch.

Start your site