Website design for personal trainers
Someone looking for a personal trainer wants to know who you work with, how you train and roughly what it costs before they book a call. We write and design your personal trainer website around those answers, with a consultation booked straight into your calendar. For most trainers that's the Website launch: $499, and only once you like the free first draft.
We usually recommend the Website launch: up to 5 pages, $499 once.
Who you train and how, packages priced your way, a consultation booked in your calendar and online coaching linked.
New lifters, runners, people coming back after a long break, adults over fifty, athletes in season: name the people you're best for. "Personal trainer for beginners in Austin" is something people search for; "all goals, all levels" is not, and it tells nobody they're in the right place.
Where sessions happen (a gym, a private studio, clients' homes, a park), how long they run, what the first session involves and what a typical week looks like. If you coach online, say how check-ins and programs work and link the coaching app clients use.
Single sessions, packs, monthly coaching or small-group training, shown the way you sell them: full prices, starting prices, or none at all and a consultation instead. Expiry, rescheduling and cancellation terms go beside each one, in your words.
A free intro call or first session booked through Calendly, Square Appointments or your coaching app, with a few questions first: goals, experience, when they can train. Health screening forms, such as a PAR-Q, stay in your coaching app, not on the website.
The certifications you hold (NASM, ACE, NSCA or ACSM, for example), CPR and AED, any specialties, and whether you carry liability insurance, listed only while they're current. People hiring someone to coach them through a lift want to see the training behind it.
Before-and-after photos and client stories only with each client's written consent, and with honest wording about what's typical. A story about how someone trains with you often persuades better than a photo of the result.
Sample sites for made-up businesses, designed to show what we do: open one on your phone and try it. On your site, booking and payment buttons open the tools you already use.
Most trainers say it all on a handful of pages: who you train and how, your packages, your story and certifications, and a page to book a consultation. That's the Website launch: up to 5 pages for $499, paid once when you launch.
Consultations book in your calendar, and programs, check-ins and payments stay in your coaching app; the site's buttons open them. We never build client logins or take payments on the site, so when you change apps we only change the links.
A client's body is their own, and a photo posted without written permission can cost you the client and more. We use only photos you confirm the client agreed to in writing, and we can crop or leave faces out.
"Lost thirty pounds in eight weeks" next to a Book button reads as a promise. The FTC's Endorsement Guides expect results in an ad to be what clients generally get, or to say clearly what's typical. We write it that way, and we never invent a result.
Auto-renewing coaching plans and cancellation terms can fall under state laws and, for online sign-ups, the federal Restore Online Shoppers' Confidence Act (ROSCA). Your terms, in your words, go on the packages page and are linked from the sign-up in your coaching or payment app.
Posts show your energy, but they don't say who you train, where or for how much, and search engines read little of them. The website answers those things and links your Instagram for everything else.
Three steps, and most of the work is ours.
The short form, or a chat with the team. Send photos, your logo, your menu: whatever you have.
Screenshots for computer and phone and a private preview link (2 to 3 business days with priority, overnight with rush). Ask for changes in plain words until it's right.
Pay the fixed launch fee only when you're happy. With the care plan, we put the site live on your domain and look after it; without it, we hand you the files to host yourself.
One fee, paid once when you launch, from $499. Choose by how many pages your site needs, or ask for a custom quote.
A shop, café, trade or practice that needs the essentials done really well.
$499
one time, paid when you launch
Start your siteRecommended
A growing business with more services, more locations or more to say.
$999
one time, paid when you launch
Start your siteEverything in Website, plus:
A larger firm, a group or a launch that has to be exactly right.
$2,000
one time, paid when you launch
Start your siteEverything in Pro, plus:
Bigger sites, several locations or brands, or special features.
Let's talk
a fixed quote from our team
Get a custom quoteEverything in Signature, plus:
See your site before you pay anything. No card needed to start.
No hourly rates and no surprise invoices: anything extra is on our price list and agreed first.
Once it's paid for, the site and its files are yours, and a domain we register is in your name. Let us host it, or take it anywhere.
Most trainers choose the Website launch: $499 once for up to 5 pages, paid only after you've approved a free first draft. We write the words for every page, on every launch. Hosting, your domain and 4 small edits a month, for new packages or a new gym, come with the optional care plan, $49 a month. See every price.
Yes. The Book button opens your Calendly, Square Appointments or coaching app's booking page, with the questions you want answered before the call, and the booking lands in your calendar as it does today.
Yes, with each client's written consent, and with honest wording about what's typical so a single result doesn't read as a promise. We'll ask you to confirm consent for every photo and story before it goes on a page.
That's your call. Full prices filter out people who aren't a fit; starting prices give a sense of scale; no prices, with a consultation instead, suits coaching that varies a lot by person. Whichever you choose, we write it clearly.
The website explains it, and your coaching app sells it: we link the sign-up in Trainerize, TrueCoach or Everfit from the online coaching page, where clients pay and get their program. We don't build payments or client areas of our own.
A page that says who you train and where, your service area or gym in text, and a Google Business Profile all help, though nobody can promise a place in the results. For ongoing search work, add SEO & AEO care to the care plan.
Updated
Tell us about your business and we'll do the rest. Questions first? Email hello@ciderwebsites.com.
You pay only when you launch.
